Do you want to talk about it?

Employees do not often realise that the community work they’re doing is worth talking about.

I used to speak to project teams for corporate responsibility (CR) report case studies. There were often an amazing number of schemes running.

But we’d never heard of them, or we wouldn’t have been told, because the teams didn’t think they’re anything unusual. Initiatives are so embedded in the project process, they are something they just ‘do’.

This is, of course, great news and reflects well on the industry – but there are many missed opportunities to talk about the good work employees do.

So, it’s interesting to see Arup giving a platform to one of its graduates, Zak Kostura, on secondment in Nigeria with WaterAid.

Over the last 12 weeks, Zak has been blogging about his time in the region. It provides an accessible platform for the company to talk about its work with the charity and also WaterAid’s objectives.

The blog is also a great tool to show potential graduates the opportunities that Arup provides. So, not only does it show off the company’s CR credentials, but also its employment ones.

Web 2.0 applications provide a whole range of tools for companies to use to talk about their work. It would be great to see more of them move away from the yearly report to blogs or videos from those on the ground.

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